HANKY PANKY - Comfort is our north star. Color is our muse.
Sexy and comfortable at the same time.
Founded in 1977, HANKY PANKY rewrote the history of underwear. They invented a sexy thong that did the unimaginable: You couldn't feel it. In the early 80s, the string was an underwear outsider. It was considered as daring and only very determined wearers could endure the inconvenience.
But with the advent of stretch jeans, women wanted a non-visible panty solution and no compromises. When the Wall Street Journal called the patented, characteristic material "lace butter" in 2004, a legend began. Today, HANKY PANKY sells one string every 10 seconds all over the world. The famous, comfortable and seductive underwear is loved by celebrities and stylists, sold in over 70 countries and valued by millions of fans. The original version of the first HANKY PANKY underwear is displayed in the Metropolitan Museum of Art.