SLEEPER is a brand for ethically manufactured, high-quality and versatile clothing that should help you to feel beautiful - whether you wear SLEEPER in the streets or in your own home. The brand was founded in 2014 by the two former fashion editors Kate Zubarieva and Asya Varetsa.
One Christmas night one of the founders had a dream in which she was standing in the middle of a pajama factory. The following winter, Sleeper made its debut with the winter collection FW14-15, which was highly valued by the editor-in-chief of Vogue Italia Franca Sozzani who eventually named Sleeper brand of the month. Ironically, the brand was only a month old at the time. In February 2019, the brand founders were added to the European Forbes list of 30 under 30.